Tate McRae Stars in Adidas’ New Originals Sport Collection Inspired by the Superstar Tracksuit

Adidas has officially launched its new Originals Sport womenswear collection, a significant expansion of its Originals line that seamlessly integrates high-performance athletic technology with the brand’s enduring streetwear aesthetic. Fronted by a powerful trio of cultural figures – pop sensation Tate McRae, Latin music star Emilia Mernes, and rising volleyball talent Harper Murray – the collection aims to resonate with women who navigate dynamic lifestyles, effortlessly transitioning between sport, music, and broader cultural spheres. The collection, which draws deep inspiration from the iconic Superstar tracksuit, debuted in New York City on July 22, with immediate retail availability commencing on July 23, signaling Adidas’s continued commitment to innovating within the athleisure and performance markets.

A Strategic Blend of Heritage and Innovation

The introduction of Originals Sport comes fresh off Adidas’s significant global visibility during the recent World Cup, leveraging the brand’s heightened presence to pivot into a new segment of its Originals offering. This collection marks a deliberate move to redefine womenswear essentials, moving beyond traditional gym wear to pieces designed for versatile styling in a multitude of settings. By intertwining the rich heritage of Adidas Originals with cutting-edge performance features, the brand seeks to cater to a modern consumer base that demands both functionality and fashion.

The collection features a comprehensive range of garments, including thoughtfully designed bras, leggings, tanks, contemporary onesies, and adaptable layering pieces. Each item is meticulously crafted to offer comfort, support, and style, reflecting Adidas’s vision for a wardrobe that supports an active, culturally engaged lifestyle. The underlying philosophy centers on empowering women through apparel that performs during physical activity while remaining stylish enough for everyday wear.

The Enduring Legacy of the Superstar Tracksuit

A cornerstone of the Originals Sport collection’s design ethos is its profound inspiration drawn from the legendary Adidas Superstar tracksuit. Introduced in 1970, the Superstar tracksuit quickly transcended its athletic origins to become a cultural phenomenon, particularly in the 1980s when it was embraced by hip-hop artists and streetwear pioneers. Its distinctive three-stripe motif, comfortable fit, and bold aesthetic made it a symbol of self-expression and urban cool. This historical resonance provides a rich narrative for the new collection, allowing Adidas to update beloved signatures like the Trefoil branding and three-stripe details with a contemporary, feminine lens.

By reinterpreting these classic elements, Adidas Originals Sport aims to bridge generations of style. The collection incorporates softer silhouettes, refined cuts, and modern fabrications, ensuring that while the inspiration is deeply rooted in history, the execution is entirely forward-looking. This blending of past and present not only celebrates Adidas’s storied design legacy but also positions the collection as a fresh interpretation for today’s fashion-conscious consumer.

Advanced Performance Technologies for Modern Lifestyles

Beyond its aesthetic appeal, the Originals Sport collection is engineered with several advanced performance technologies, underscoring its dual purpose. Key innovations integrated into the garments include:

• Climacool: This renowned Adidas technology is designed to wick away sweat and provide superior ventilation, ensuring wearers remain cool and dry even during intense activity or in warm conditions. Its strategic placement in areas prone to heat and moisture buildup makes the apparel ideal for workouts, while its breathable quality enhances comfort for extended casual wear.
• AdiSoft: Providing a luxuriously soft handfeel coupled with adaptive stretch, AdiSoft fabric contours to the body, offering unrestricted movement and a second-skin sensation. This material choice enhances comfort and flexibility, critical for both athletic performance and all-day wearability.
• LYCRA Adaptiv: This specialized LYCRA fiber is engineered for enhanced stretch and recovery, allowing garments to adapt seamlessly to various body shapes and movements. It ensures that the apparel maintains its fit and shape over time, resisting bagging or stretching out, thereby extending the lifespan and aesthetic integrity of the pieces.

These technological integrations are not mere additions but fundamental components that define the collection’s utility. They transform basic activewear staples into sophisticated performance essentials that support a seamless transition from a demanding workout session to a casual social outing, embodying the very essence of modern athleisure.

The Faces of Originals Sport: Tate McRae, Emilia Mernes, and Harper Murray

The campaign for Adidas Originals Sport strategically enlists three influential women, each representing a distinct facet of the collection’s ethos: the global pop sensation, the rising Latin music star, and the dedicated athlete. This diverse casting highlights Adidas’s vision of empowering women who actively shape and move within sport, music, and culture.

Tate McRae: The Pop Phenom
Tate McRae’s involvement in the campaign follows a period of unprecedented success and growth for the Canadian singer-songwriter. Her journey from a teenage artist uploading music to YouTube to becoming one of pop’s most formidable young performers is a testament to her talent and dedication. Her 2020 hit "You Broke Me First" not only marked her debut on the Billboard Hot 100 but also solidified her position as an artist capable of crafting deeply emotional narratives set to compelling melodies. McRae’s distinctive artistry is characterized by her dynamic choreography, which is often showcased in her captivating live performances and music videos, and her introspective, emotionally resonant songwriting.

Her recent Miss Possessive arena tour, which impressively grossed $110.8 million according to Billboard Boxscore, further underscores her significant drawing power and widespread appeal. Recognized as a Billboard Women in Music Hitmaker, McRae continues to build momentum, with new music on the horizon and a headlining slot at Chicago’s Lollapalooza festival this summer. Her ability to blend raw emotion with powerful physical expression makes her an ideal representative for a collection that marries performance with personal style. Her alignment with Adidas speaks to the brand’s desire to connect with artists who are not only successful but also embody a spirit of authentic movement and self-expression.

Emilia Mernes: The Latin Pop Sensation
Joining McRae is Argentina’s Emilia Mernes, whose meteoric rise in the Latin pop scene makes her a compelling voice for the collection. Mernes launched her solo career in 2019 with the track “Recalienta,” quickly establishing herself as a force in the genre. Her debut album, Tú crees en mí? (Do you believe in me?), released in 2022 through Sony Music Latin, was a critical and commercial success. The eight-track project featured collaborations with prominent artists like Tiago PZK and Duki, further solidifying her place in the competitive music industry.

Mernes’s captivating stage presence, fashion-forward aesthetic, and ability to connect with a vast, global audience make her an excellent choice for Adidas. Her story reflects the vibrant and expansive nature of Latin music and its growing influence on global culture, aligning with Adidas’s strategy to engage diverse communities. Her role in the campaign underscores the collection’s broad appeal and its relevance to a youthful, culturally aware demographic that appreciates both athletic utility and contemporary fashion.

Harper Murray: The Athletic Prowess
Completing the trio is Harper Murray, a talented volleyball player, who brings an authentic athletic dimension to the campaign. While specific details of her professional achievements are not extensively detailed in the original brief, her inclusion ensures the collection’s performance claims are grounded in genuine sporting credibility. Her presence highlights the functionality of the apparel, showcasing how the pieces perform under the rigorous demands of athletic training and competition. Murray represents the dedication, strength, and discipline inherent in sports, reinforcing the collection’s commitment to supporting physical excellence alongside stylistic versatility. Together, McRae, Mernes, and Murray embody the multi-faceted woman Adidas aims to dress: one who moves with purpose, creativity, and strength across all aspects of her life.

Product Spotlight: Marrying Form and Function

The Originals Sport collection introduces several key pieces that exemplify its core philosophy. Each item is designed with meticulous attention to detail, combining ergonomic construction with stylish accents.

• Adidas Originals Sport Medium Support Bra: Priced at $45, this bra is engineered for optimal performance during medium-impact activities. It features a streamlined bonded fit, providing essential support without sacrificing comfort. The integration of breathable Climacool technology ensures efficient moisture management, while stretchy Adiflex material allows for a full range of motion. Removable padding offers adjustable coverage and shaping, making it a versatile foundational piece for both workouts and layered outfits.
• Adidas Originals Sport Superstar 7/8 Leggings: These leggings, priced at $70, are a direct homage to the Superstar tracksuit’s legacy, reimagined for modern performance. They feature a no-front-seam design for a smooth, flattering silhouette and enhanced comfort. CLIMACOOL technology is incorporated for breathable comfort, while Adimove 3.0 fabric provides a soft yet supportive feel. The mid-rise fit ensures a sleek look that effortlessly transitions from gym to street.
• Adidas Originals Sport Shorts: At $50, these loose-fit shorts are designed for dynamic movement and casual wear. They feature a comfortable mid-rise waistband with an adjustable drawstring for a customizable fit. A built-in mesh brief offers additional coverage and support, while signature satin 3-Stripes provide a subtle yet unmistakable Adidas finish. These shorts are perfect for everything from intense training sessions to relaxed weekend errands.
• Adidas Originals Sport Onesie: Priced at $70, this innovative one-piece essential takes activewear beyond the traditional separates. Its sleek silhouette and performance-focused details make it a standout piece. The fitted design, crafted with Adiflex material, offers flexible support that moves with the body. CLIMACOOL technology is integrated to wick away sweat, ensuring a comfortable feel throughout the day or during workouts.
• Adidas Originals Sport Coverup Sweatshirt: This layering piece, available for $65, is the ideal companion for transitioning between activities. Combining a relaxed fit with streetwear-inspired details, it features a half-zip design, a functional hood, and elasticized cuffs for adjustable comfort. Snap-button pockets provide secure storage for essentials, and prominent Trefoil branding adds a signature Adidas touch, making it a stylish and practical addition to any wardrobe.

Market Context and Broader Implications

The launch of the Adidas Originals Sport collection arrives at a time when the athleisure market continues its robust expansion, driven by evolving consumer preferences for comfortable, versatile, and stylish apparel that blurs the lines between activewear and everyday fashion. Industry reports consistently highlight the sustained growth of the women’s activewear segment, fueled by increased participation in fitness activities and a greater emphasis on wellness.

Adidas, as a global leader in sportswear, is strategically positioning this collection to capture a larger share of this lucrative market. By merging its iconic streetwear heritage with advanced performance technologies and leveraging the star power of culturally relevant figures like Tate McRae and Emilia Mernes, the brand is not merely selling clothing but offering a lifestyle proposition. This approach aligns with broader trends in celebrity endorsements, where authenticity and genuine connection to a brand’s message are paramount.

The collection’s price point, ranging from $45 to $70, makes it accessible to a wide demographic, further enhancing its potential market penetration. This competitive pricing strategy ensures that high-quality, fashion-forward activewear remains within reach for consumers seeking both performance and style.

In essence, the Adidas Originals Sport collection represents a calculated move by the brand to solidify its position at the intersection of sport, culture, and fashion. It reflects a deep understanding of the modern woman’s desire for apparel that supports her multifaceted life, offering a seamless blend of heritage-inspired design and cutting-edge functionality. With its thoughtful construction, advanced materials, and influential campaign stars, the collection is poised to make a significant impact on the womenswear market, reinforcing Adidas’s legacy as an innovator and trendsetter. The collection is now available for purchase online and at select retail stores, inviting consumers to experience the next evolution of Adidas Originals.